Marketing & Engagement Suite in India
A unified engine for enterprise-grade promotions, omni-channel communication, and customer engagement at scale.
Yakuma Marketing and Engagement enables personalized messaging through every touchpoint: mobile, web, kiosk, email, delivery platforms, loyalty, and in-store interactions. It connects real customer behavior with targeted promotions and automated campaigns that drive frequency, basket size, and lifetime value.
Built for India
Yakuma delivers enterprise POS infrastructure for retail and hospitality chains operating across India. Our platform handles the operational realities of the Indian market: unreliable connectivity, fragmented payment methods, GST compliance requirements, and the challenge of maintaining consistent execution across rapidly expanding location networks.
Regulatory compliance
- GST calculation and invoicing
- GSTIN validation
- HSN code management
- E-invoicing integration
- Input tax credit tracking
Payment integrations
- UPI integration (all major apps)
- Card payments (all networks)
- Digital wallets
- Cash management
- Multi-channel reconciliation
Local integrations
- Indian accounting software (Tally, Zoho Books)
- Delivery aggregators (Swiggy, Zomato)
- E-commerce platforms
- ERP systems
Supporting retail and hospitality chains across India with reliable, offline-capable POS infrastructure.
Local terminology:
Intelligent, personalized, cross-channel engagement
Unlike basic couponing systems or static marketing tools, Yakuma's platform adapts to real-time data from POS, CRM, and Yakuma IQ. Each campaign becomes more timely, relevant, and aligned with brand strategy.
Key capabilities for India
Personalized promotions
Yakuma allows marketers to design promotions based on real customer behavior.
- Spend patterns
- Visit frequency
- Favorite items
- Daypart preferences
- Loyalty tier
- Location engagement
- Promotional responsiveness
Omni-channel messaging
Deliver campaigns through the channels your customers actually use.
- Mobile push notifications
- In-app messages
- Smart-TV or wearable notifications
- Kiosk-targeted offers
- SMS (via integration)
Integrated rewards and gift cards
Yakuma supports digital gift card issuance, stored value programs, automatic reward redemption, cross-channel gift card usage, and CRM-connected loyalty benefits.
Cross-channel campaign automation
Marketers can automate complex engagement journeys without writing a single line of code.
- If a customer has not visited in 20 days, send a reactivation offer
- If a high-value customer completes their 10th purchase, grant a reward
- If a customer abandons their mobile order, trigger an incentive
- If a loyalty member enters a new tier, notify them with exclusive perks
Integration with Marketing platforms
Yakuma makes enterprise-grade marketing orchestration seamless by integrating with best-in-class marketing automation systems, including Klaviyo, enhancing segmentation reach and multi-channel execution.
Why chains choose Yakuma Marketing & Engagement
- Scalable, enterprise-grade personalization
- Fully unified with Yakuma POS, CRM, and Digital Experience
- Precise segmentation and behavior-based targeting
- Omni-channel messaging without operational overhead
- Measurable increases in retention and average ticket value
Yakuma's Marketing & Engagement Suite empowers brands to speak to customers with relevance, accuracy, and consistency across every location and channel.
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