POS for cinemas and venues where every seat counts

Generic POS platforms are not bad products. Toast, Square, Clover and similar systems work well for single-location businesses and standardized operations.

But serious chains do not operate that way.

Global brands like Starbucks, McDonald's, Zara, and any other major multi-location brand you can think of, run on highly specialized POS platforms built around their operating model, not a vendor's roadmap.

Standard tools produce standard behavior.

Differentiation disappears when:
• You and your competitors run the same workflows
• Promotions and campaigns are limited to what the vendor allows
• Custom logic is restricted or only possible through expensive add-ons

At scale, another problem appears.

Fragmentation.

What vendors call "omnichannel" usually means:
• A basic white-label app or website with logo and color changes only
• Loyalty and rewards tied to phone numbers or shallow customer profiles
• Vendor branding still present in emails, receipts, notifications, or apps
• Different tools for POS, e-commerce, loyalty, and marketing

As the business grows, chains are forced to add third-party tools just to merge data and understand what is happening. Execution slows down. Customer experience breaks. International expansion becomes limited or impossible.

You cannot out-execute competitors when your business is constrained by vendor templates and glued together systems.

This is why leading retailers do not rely on generic POS platforms.