CRM Suite in Spain
A unified customer intelligence engine designed for enterprise chains that want to own, not borrow, their customer relationships.
Yakuma's CRM Suite consolidates guest data from every location and every channel into a single, enterprise-managed platform. Built for brands that operate at scale, it provides a 360-degree understanding of customer behavior, precise segmentation, and loyalty experiences tailored to your identity, not generic templates. It integrates with any external CRM you use, but the real advantage is that you own the data and the relationship with your customers, not the POS manufacturer.
Built for Spain
Yakuma has served the Spanish market since 2000, providing enterprise POS solutions that meet all Agencia Tributaria requirements. Our platform is fully compliant with VERIFACTU regulations, ensuring your business meets the latest Spanish anti-fraud software requirements. From Madrid retail chains to Barcelona hospitality groups, Yakuma powers businesses across all 17 autonomous communities.
Regulatory compliance
- VERIFACTU anti-fraud software compliance
- Agencia Tributaria certified
- Modelo 347 reporting integration
- SII (Suministro Inmediato de Informacion) support
- Ticket BAI compliance for Basque Country
Payment integrations
- Redsys payment gateway integration
- Bizum mobile payments
- CaixaBank terminal support
- BBVA TPV integration
Local integrations
- Spanish ERP and accounting software
- Autonomous community tax variations
- Spanish e-commerce platforms
- Multi-location chain management
Trusted by Spanish retailers and restaurants since 2000.
Local terminology:
Enterprise-grade customer management
Unlike retail tools designed for small merchants, Yakuma's CRM Suite is engineered for chains that manage millions of customer interactions across diverse service models, regions, and digital channels.
Key capabilities for Spain
Centralized customer and guest data
All customer interactions, in-store, mobile, kiosk, online ordering, delivery partners, loyalty programs, flow into a unified, brand-owned database.
- Cross-store behavior tracking
- Unified preferences and visit patterns
- Global view of engagement and lifetime value
- Fully portable profiles across all your locations
Advanced segmentation and analytics
Yakuma provides enterprise-level segmentation capabilities powered by real-time and historical data.
- Frequency, recency, spend
- Item-level preferences
- Delivery vs. dine-in patterns
- Time-of-day and day-of-week behavior
- Promotional response history
- Geographic and regional trends
Custom loyalty programs
Your loyalty program should reflect your brand, not a generic points model.
- Tiered rewards
- Visit-based benefits
- Gamified challenges
- Birthday and anniversary perks
- Experience-based rewards
- Cross-channel incentives (app, kiosk, POS, web, smart-watch, smart-TV)
Integrated campaign and engagement tools
Marketers can create targeted campaigns based on real customer behavior.
- Multi-channel messaging
- Push notifications
- Email campaigns
- In-app offers
- Location-based promotions
- Audience automation based on segments
Why chains choose Yakuma CRM
- Brand-owned, centralized customer data
- Loyalty programs tailored to your identity
- Precision segmentation at enterprise scale
- Deep integration with ordering, POS, and marketing
- A single platform for customer understanding and growth
Yakuma CRM helps chains build durable, long-term customer relationships backed by measurable insights.
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