CRM Suite in Italy
A unified customer intelligence engine designed for enterprise chains that want to own, not borrow, their customer relationships.
Yakuma's CRM Suite consolidates guest data from every location and every channel into a single, enterprise-managed platform. Built for brands that operate at scale, it provides a 360-degree understanding of customer behavior, precise segmentation, and loyalty experiences tailored to your identity, not generic templates. It integrates with any external CRM you use, but the real advantage is that you own the data and the relationship with your customers, not the POS manufacturer.
Built for Italy
Yakuma has been supporting Italian retailers and restaurant chains since 2003. Our POS solutions are designed to meet the specific requirements of the Italian market, including full compliance with Agenzia delle Entrate regulations, electronic invoicing through SDI, and integration with local payment processors. From boutiques in Milan to restaurant chains in Rome, Yakuma powers businesses across all 20 Italian regions.
Regulatory compliance
- Full compliance with Agenzia delle Entrate requirements
- Electronic invoicing (SDI) built-in
- Lotteria degli scontrini (lottery receipt) support
- Corrispettivi elettronici (electronic receipts)
- RT (Registratore Telematico) certification support
Payment integrations
- Integration with Nexi payment terminals
- SumUp Italia compatibility
- Satispay mobile payments
- PagoPA support for public administration
Local integrations
- Italian fiscal printers and RT devices
- Local e-commerce platforms
- Italian accounting software integration
- Regional supplier networks
Trusted by 200+ Italian businesses across 45 cities, from independent retailers to multi-location restaurant chains.
Local terminology:
Enterprise-grade customer management
Unlike retail tools designed for small merchants, Yakuma's CRM Suite is engineered for chains that manage millions of customer interactions across diverse service models, regions, and digital channels.
Key capabilities for Italy
Centralized customer and guest data
All customer interactions, in-store, mobile, kiosk, online ordering, delivery partners, loyalty programs, flow into a unified, brand-owned database.
- Cross-store behavior tracking
- Unified preferences and visit patterns
- Global view of engagement and lifetime value
- Fully portable profiles across all your locations
Advanced segmentation and analytics
Yakuma provides enterprise-level segmentation capabilities powered by real-time and historical data.
- Frequency, recency, spend
- Item-level preferences
- Delivery vs. dine-in patterns
- Time-of-day and day-of-week behavior
- Promotional response history
- Geographic and regional trends
Custom loyalty programs
Your loyalty program should reflect your brand, not a generic points model.
- Tiered rewards
- Visit-based benefits
- Gamified challenges
- Birthday and anniversary perks
- Experience-based rewards
- Cross-channel incentives (app, kiosk, POS, web, smart-watch, smart-TV)
Integrated campaign and engagement tools
Marketers can create targeted campaigns based on real customer behavior.
- Multi-channel messaging
- Push notifications
- Email campaigns
- In-app offers
- Location-based promotions
- Audience automation based on segments
Why chains choose Yakuma CRM
- Brand-owned, centralized customer data
- Loyalty programs tailored to your identity
- Precision segmentation at enterprise scale
- Deep integration with ordering, POS, and marketing
- A single platform for customer understanding and growth
Yakuma CRM helps chains build durable, long-term customer relationships backed by measurable insights.
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