Marketing & Engagement Suite in Italy
A unified engine for enterprise-grade promotions, omni-channel communication, and customer engagement at scale.
Yakuma Marketing and Engagement enables personalized messaging through every touchpoint: mobile, web, kiosk, email, delivery platforms, loyalty, and in-store interactions. It connects real customer behavior with targeted promotions and automated campaigns that drive frequency, basket size, and lifetime value.
Built for Italy
Yakuma has been supporting Italian retailers and restaurant chains since 2003. Our POS solutions are designed to meet the specific requirements of the Italian market, including full compliance with Agenzia delle Entrate regulations, electronic invoicing through SDI, and integration with local payment processors. From boutiques in Milan to restaurant chains in Rome, Yakuma powers businesses across all 20 Italian regions.
Regulatory compliance
- Full compliance with Agenzia delle Entrate requirements
- Electronic invoicing (SDI) built-in
- Lotteria degli scontrini (lottery receipt) support
- Corrispettivi elettronici (electronic receipts)
- RT (Registratore Telematico) certification support
Payment integrations
- Integration with Nexi payment terminals
- SumUp Italia compatibility
- Satispay mobile payments
- PagoPA support for public administration
Local integrations
- Italian fiscal printers and RT devices
- Local e-commerce platforms
- Italian accounting software integration
- Regional supplier networks
Trusted by 200+ Italian businesses across 45 cities, from independent retailers to multi-location restaurant chains.
Local terminology:
Intelligent, personalized, cross-channel engagement
Unlike basic couponing systems or static marketing tools, Yakuma's platform adapts to real-time data from POS, CRM, and Yakuma IQ. Each campaign becomes more timely, relevant, and aligned with brand strategy.
Key capabilities for Italy
Personalized promotions
Yakuma allows marketers to design promotions based on real customer behavior.
- Spend patterns
- Visit frequency
- Favorite items
- Daypart preferences
- Loyalty tier
- Location engagement
- Promotional responsiveness
Omni-channel messaging
Deliver campaigns through the channels your customers actually use.
- Mobile push notifications
- In-app messages
- Smart-TV or wearable notifications
- Kiosk-targeted offers
- SMS (via integration)
Integrated rewards and gift cards
Yakuma supports digital gift card issuance, stored value programs, automatic reward redemption, cross-channel gift card usage, and CRM-connected loyalty benefits.
Cross-channel campaign automation
Marketers can automate complex engagement journeys without writing a single line of code.
- If a customer has not visited in 20 days, send a reactivation offer
- If a high-value customer completes their 10th purchase, grant a reward
- If a customer abandons their mobile order, trigger an incentive
- If a loyalty member enters a new tier, notify them with exclusive perks
Integration with Marketing platforms
Yakuma makes enterprise-grade marketing orchestration seamless by integrating with best-in-class marketing automation systems, including Klaviyo, enhancing segmentation reach and multi-channel execution.
Why chains choose Yakuma Marketing & Engagement
- Scalable, enterprise-grade personalization
- Fully unified with Yakuma POS, CRM, and Digital Experience
- Precise segmentation and behavior-based targeting
- Omni-channel messaging without operational overhead
- Measurable increases in retention and average ticket value
Yakuma's Marketing & Engagement Suite empowers brands to speak to customers with relevance, accuracy, and consistency across every location and channel.
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