Marketing & Engagement Suite in Spain
A unified engine for enterprise-grade promotions, omni-channel communication, and customer engagement at scale.
Yakuma Marketing and Engagement enables personalized messaging through every touchpoint: mobile, web, kiosk, email, delivery platforms, loyalty, and in-store interactions. It connects real customer behavior with targeted promotions and automated campaigns that drive frequency, basket size, and lifetime value.
Built for Spain
Yakuma has served the Spanish market since 2000, providing enterprise POS solutions that meet all Agencia Tributaria requirements. Our platform is fully compliant with VERIFACTU regulations, ensuring your business meets the latest Spanish anti-fraud software requirements. From Madrid retail chains to Barcelona hospitality groups, Yakuma powers businesses across all 17 autonomous communities.
Regulatory compliance
- VERIFACTU anti-fraud software compliance
- Agencia Tributaria certified
- Modelo 347 reporting integration
- SII (Suministro Inmediato de Informacion) support
- Ticket BAI compliance for Basque Country
Payment integrations
- Redsys payment gateway integration
- Bizum mobile payments
- CaixaBank terminal support
- BBVA TPV integration
Local integrations
- Spanish ERP and accounting software
- Autonomous community tax variations
- Spanish e-commerce platforms
- Multi-location chain management
Trusted by Spanish retailers and restaurants since 2000.
Local terminology:
Intelligent, personalized, cross-channel engagement
Unlike basic couponing systems or static marketing tools, Yakuma's platform adapts to real-time data from POS, CRM, and Yakuma IQ. Each campaign becomes more timely, relevant, and aligned with brand strategy.
Key capabilities for Spain
Personalized promotions
Yakuma allows marketers to design promotions based on real customer behavior.
- Spend patterns
- Visit frequency
- Favorite items
- Daypart preferences
- Loyalty tier
- Location engagement
- Promotional responsiveness
Omni-channel messaging
Deliver campaigns through the channels your customers actually use.
- Mobile push notifications
- In-app messages
- Smart-TV or wearable notifications
- Kiosk-targeted offers
- SMS (via integration)
Integrated rewards and gift cards
Yakuma supports digital gift card issuance, stored value programs, automatic reward redemption, cross-channel gift card usage, and CRM-connected loyalty benefits.
Cross-channel campaign automation
Marketers can automate complex engagement journeys without writing a single line of code.
- If a customer has not visited in 20 days, send a reactivation offer
- If a high-value customer completes their 10th purchase, grant a reward
- If a customer abandons their mobile order, trigger an incentive
- If a loyalty member enters a new tier, notify them with exclusive perks
Integration with Marketing platforms
Yakuma makes enterprise-grade marketing orchestration seamless by integrating with best-in-class marketing automation systems, including Klaviyo, enhancing segmentation reach and multi-channel execution.
Why chains choose Yakuma Marketing & Engagement
- Scalable, enterprise-grade personalization
- Fully unified with Yakuma POS, CRM, and Digital Experience
- Precise segmentation and behavior-based targeting
- Omni-channel messaging without operational overhead
- Measurable increases in retention and average ticket value
Yakuma's Marketing & Engagement Suite empowers brands to speak to customers with relevance, accuracy, and consistency across every location and channel.
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